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Links story

Links of London was founded in 1990 as a result of a request for a pair of fish cufflinks - bizarre but true.

Our best achievements including Best Jewellery Brand of the Year 2007!

We offer an eclectic mix of men is and womens jewellery in sterling silver and 18 carat gold, with an enviable collection of charms and charm bracelets for you to choose from. We also offer a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift.

Links of London was founded in 1990. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. A local restaurant owner commissioned the manufacture of a pair of sterling silver cufflinks, as a gift for their loyal restaurant clients.

Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today we have grown internationally with stores in the UK, Hong Kong, USA and Canada.

So what is so different about Links of London?

Well, we always have something exciting and new to offer. We believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you were not expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.

We love the element of personalisation and allow for engraving on jewellery, embossing on leather or freedom of choice at the charm bar. We like to hint at our sense of British eccentricity and humour in all that we do. But most of all, we love presentation and all of our items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence.